The new home of ticket resale & exchange

Don't be a tout, get it at My Face Value
What is My Face Value? Our Brand Ambassadors

Our brand ambassadors

The Brand Ambassador team is growing - watch here for the latest announcements.
John "Aldo" Aldridge
John is one of the founders of My Face Value. John is a pundit with various media organisations and is well known for his charity work. He is a former Liverpool player, Republic of Ireland international footballer and football manager.

At Liverpool John was a prolific record breaking striker in the late 1980s and his tally of 330 league goals is the 6th highest in the history of English football. John played in 69 matches for the Republic of Ireland scoring 19 goals and was a key squad member at Euro 88 and the FIFA World Cup competitions at Italia 90 and USA 94.
Robbie Fowler
Robbie is a former professional footballer and manager who played as a striker from 1993 to 2012. Nicknamed "God" by the Anfield crowd Robbie also played for Leeds United and Manchester City.

Robbie is the sixth-highest goalscorer in the history of the Premier League. He scored 183 goals in total for Liverpool, 128 of which were scored in the Premier League (162 Premier League goals in total). Robbie was capped for England 26 times, scoring 7 goals and was in England's squads for Euro 96, Euro 2000, USA 94 and the 2002 FIFA World Cup.
Jason McAteer
Jason played for Bolton Wanderers, Liverpool, Blackburn Rovers, Sunderland and Tranmere Rovers appearing 139 times for Liverpool and won 52 international caps for the Republic of Ireland. Jason was selected for the 1994 World Cup squad and played in his second World Cup for the Republic of Ireland in 2002.

Jason scored the decisive goal for the Republic of Ireland in a crucial 1-0 World Cup qualifying win against the Netherlands in September 2001, which helped the Irish team stay on course for their place in the 2002 World Cup.


TWO x match tickets & TWO nights four-star accommodation for TWO from a fixture in the English Premier League (EPL), Scottish Premier League (SPL), FA Cup, Europa League or UEFA Champions League in the 2016 / 2017 season.
Give me those tickets

What is
My Face Value?

My Face Value™ is the New Home of Match Ticket Resale & Exchange. My Face Value™ is a ticket resale and exchange platform where sports fans (in the first phase - soccer fans) can BUY, SELL or SWAP tickets with each other. The My Face Value™ vision is to facilitate a fan driven, community based alternative to unauthorised ticket sellers and the ticket resale giants.


My Face Value™ does not sell tickets directly. My Face Value™ is a community. My Face Value™ is a facilitator for interactions between genuine fans who wish to BUY, SELL or SWAP tickets with other fans while complying with the My Face Value™ Community Guidelines. My Face Value™ charge a fee for each BUY, SELL or SWAP post on the My Face Value platform.

The My Face Value™ concept can easily and will in time be extended to cover other types of sports and ticket based entertainment events that also suffer from the same touting and secondary market resale problem - music festivals, concerts, theatre, other sports - rugby, cricket, tennis and so on.

What problem are My Face Value solving?

Many genuine fans rarely successfully access tickets when they are initially released at face value prices. The objective of My Face Value™ is to disrupt and dislodge the touting element from the ticket supply chain and challenge the rip-off culture present in the secondary ticket market which prevents many genuine fans from attending events.

Let's answer all your questions

Why will fans forego a profit on the resale of their tickets?

There are many people who are genuine fans and anti-tout (steet level or corporate). There are many people who understand the issues in the secondary ticket market. There are many people who will participate in the "non-for-profit" ticket sale or swap concept.
My Face Value™ encourages fans and community members to participate in the face value, "not-for-profit" ticket sale or swap concept by rewarding the coice to sell at face value by augmenting the associated benefits of using the My Face Value™ platform and concept, as follows:

Is My Face Value a ticket resale agent?

No. My Face Value™ does not sell tickets directly to community members. My Face Value™ is a community. My Face Value™ is a facilitator for interactions between genuine fans who wish to BUY, SELL or SWAP tickets with other fans while complying with the My Face Value™ Community Guidelines. My Face Value™ also complies with the prevailing legislation with respect to the ticket resale rules of the relevant governing bodies or associations who issue the tickets or who are responsible for the issuing of tickets.

Is My Face Value a "for profit" corporation?

Yes. My Face Value™ charges a fee for each BUY, SELL, or SWAP post on the My Face Value™ platform. My Face Value™ also markets merchandise, travel, accommodation, sportsbook betting, events and other associated and complementary products and services to community members - on a strictly "opt-in" basis only.

What is the My Face Value fee structure?

Cost of BUY / SELL / SWAP posts to the My Face Value database

* Charges are subject to change and will include the applicable local sales tax

Why do My Face Value request mobile numbers in the registration process?

Mobile phone numbers are requested as part of the registration process for My Face Value™ to assist in the delivery process of prizes to winners of our competitions and promotions and of course for the delivery of ticket purchased and swapped on the My Face Value™ platform.

My Face Value™ seek community members mobile phone details in order to comply with the mandatory requirements of our logistics partners for national and international parcel delivery. Our logistics partners require a contact number for the intended recipients of packages in all cases.

How do My Face Value ensure fairness & transparency when selecting winners of competitions & promotions?

My Face Value™ randomise each entry, by each community member to a competition or promotion by assigning one random number per entrant to a draw. We also apply a weighting to each entry.

This weighting is applicable where the chance to win increases depending on additional activities of an entrant (Multiple Likes / Follows / Retweets / Shares / Tagging  / and so on).

The process uses a random number generator on an auditable and secure platform which My Face Value™ will make available for public audit and verification of compliance should My Face Value™ be required to do so.
Note that regardless of the weighting for any one entrant that prizes are limited to one prize only per person per competition or promotion. 

My Face Value™ decisions are final in any disputes that may arise.

Are there "hidden" premium text subscription services at play?

No. There are no "hidden" premium subscription text services of any kind in the My Face Value™ offering to community members.

If there is a subscription text service launched by My Face Value™ at a future date then it will be clearly explained and the associated My Face Value™ Community Guidelines will be clearly outlined.

It will be offered based on a strictly "opt-in" basis. There are no stealth marketing activities at My Face Value™.

How will community members submit BUY / SELL / SWAP requests?

How will community members be notified?

** A refundable deposit is requested from both parties in order to aboid time wasters.

How does the
My Face Value
community work?

The expectation is that My Face Value™ community members will act in an ethical manner and in the spirit of fair play. The My Face Value™ vision is to facilitate a fan driven, community based alternative to unauthorised ticket sellers and the ticket resale giants.

The My Face Value™ offer an environment that challenges how the secondary ticket market currently operates. The My Face Value™ commitment to the community is that we will regulate and moderate the activity in the community to ensure compliance with the My Face Value™ Community Guidelines.

My Face Value™ will provide an escrow service (regulated and auditable) for payments between BUYERS and SELLERS and will directly manage the SWAPPING process. All processes including the matching of BUY requests with SELL offers and SWAP requests with SWAP matches are managed by My Face Value™ from end to end and interested parties are notified via email of positive matches based on their request and at a frequency of their own choosing.

All tickets will be posted by My Face Value™ to the BUYER or SWAPPER and My Face Value™ will pay the SELLERS. My Face Value™ accepts full responsibility for the receipt of tickets by the SWAPPER or BUYER and full responsibility for payment to the SELLER.

For every transaction - BUY, SELL or SWAP - My Face Value™ will provide a counterfeit ticket guarantee and fraud protection warranty.

In this way My Face Value™ can ensure and maintain the integrity and founding principles of the community and ensure absolute compliance with the My Face Value™ Community Guidelines by all those who use it. This approach protects and maintains the My Face Value™ community integrity, protects the fans and prevents negative fan experiences.


Supporting soccer at grassroots level

Amature leagues and clubs will be given access to the My Face Value™ platform for their own ticketing and promotional purposes, free of charge. My Face Value™ will ensure compliance with the My Face Value™ Community Guidelines when used in this manner.


Get the chance to win two match tickets & two nights four-star accommodation for two.
Give me those tickets